Description

In 2022, King Royal Pride made history as one of Southeast Asia’s largest graffiti festivals. Powered by Diton King and fully handled by Ideos, the event took over the urban walls of North Jakarta with a celebration of color and culture.

Ideos led the full creative and production process—from curating artist line-ups and designing site experiences to managing logistics for over 800 graffiti artists across 67 cities and 8 countries. The result: 70 walls transformed into powerful canvases of self-expression.

The energy was electric. Artists brought their best colors and wildest strokes, turning concrete into culture. More than just a graffiti jam, King Royal Pride 2022 became a statement—about unity, identity, and the ever-evolving language of street art.

For Ideos, it was more than just an activation. It was a movement.