Description

King Royal Pride 2024 marked a bold statement in Indonesia’s growing creative movement. As the largest international graffiti festival in the country, the event was not just a gathering of street artists—but a cultural milestone curated by Ideos for Diton King, the leading spray paint brand in Indonesia.

Held under the powerful theme “SPRAY EMPIRE”, the fourth edition of King Royal Pride was a celebration of how street art can become a voice of a generation. This year, over 1,400 artists from across 24 provinces painted simultaneously in more than 100 cities—breaking a MURI record and creating a living canvas that stretched from Aceh to Papua.

The grand finale took place at PFN Jakarta on September 28–29, where the city became a playground of expression. Artists from 17 countries including Germany, the U.S., Brazil, and Japan collaborated with Indonesian talent through large-scale mural jams, live hip-hop shows, and cultural showcases.

As the curator and campaign strategist behind King Royal Pride 2024, Ideos shaped a narrative that was not just visual—but powerful, relevant, and rooted in community. From concept development, experience design, creative direction, to artist curation and campaign activation, we helped turn a street art festival into a movement.

This is more than a festival. This is how a SPRAY EMPIRE begins.